Creative Writing for Cross-media

An in-depth exploration of professional writing craft, mastering techniques and versatility exercises.  Students refine their individual voice/style, leveraging powerful tools to create impactful and polished texts across various professional contexts.

Uncover the secrets of plots, character development, and textual rhythm. Learn universal storytelling techniques to engage any audience, in any format.

Focusing on audiovisual fiction, this unit covers writing for film, TV series, and web-series. Students will master industry-standard formats and story structures, learning screenwriting techniques from initial concept to a polished script.

Explore the evolution of advertising to the present day. This unit teaches how to craft persuasive messages that drive results and develop a distinct brand voice for traditional media: TV, print, outdoor, and radio. It includes a real-world professional component, culminating in a partnership project with a brand.

This unit delves into the power of visual storytelling, focusing on the creation of compelling stories and scripts for animated films and comic books. Students will learn how to build worlds, develop characters, and convey narrative through visual sequences.

Master Artificial Intelligence as a creative tool for research, ideation, and testing. This module focuses on leveraging AI to optimize the writing workflow, from concept generation to content refinement, while addressing ethical considerations.

This unit culminates in the creation of an individual writing project chosen from the first-year modules. Students will apply acquired knowledge to develop a final, portfolio-ready product that showcases their practical skills in a chosen area.

This Laboratory seeks to unify connections among the elements of the community. It is a meeting point and a place for exchanging experiences, a space dedicated to creativity where interdisciplinary practices are explored and developed, both inside and outside the school environment. Communication is the key element in this process. The laboratory aims to identify and mobilize trends, experiment with new ways of thinking and conceptualizing, and facilitate synergies among students. It is a laboratory that presents itself as a learning tool.

Our courses share content and present challenges with an international perspective. We prepare and support our students with best practices in mind, regardless of geography or nationality. For this reason, knowing English is a fundamental tool for breaking down barriers: gaining access to more references, discovering more professional contexts, and developing a portfolio aligned with the best work being produced, without borders.

Crafting engaging narratives for podcasts and radio, mastering the art of storytelling with sound.

Focusing on the art of factual storytelling, this unit covers diverse journalistic formats – written, video, audio, and multimedia. Students will master research and reporting techniques to craft compelling long-form narratives, documentaries and multimedia journalism, while upholding ethical standards.

Dive deep into the world of interactive narratives. This unit covers story design for video games, including the creation of lore and backstory, developing engaging characters and dialogues, and understanding the intricate relationship between gameplay mechanics and narrative progression.

This unit focuses on crafting compelling narratives for immersive experiences and brand events. Students will learn how to design stories for live performances, interactive installations, experiential marketing campaigns, and other non-traditional contexts where narrative drives audience engagement.

Building upon foundational knowledge, this unit delves into advanced digital content strategy. Content creation for social media, SEO-optimized websites and blogs, and email marketing.

This module covers personal branding, effective portfolio construction, mastering verbal and written pitching techniques, understanding intellectual property, contract negotiation, and exploring various business models for freelancers and creative ventures.

A group challenge to apply all competencies in the creation and presentation of a project from a chosen area. Its main goal is to develop effective teamwork skills and, most importantly, to master collaborative creation.

The objective is to prepare students for the project-driven dynamics of the creative industries, encourage teamwork, promote interdisciplinarity, foster a sense of responsibility and goal achievement, and also develop personal presentation and self-promotion skills. In this way, the school environment is brought closer to the reality of the professional world and its demands.