Graphic Design and Multimedia

This unit provides comprehensive proficiency in the technologies relevant to design practice. Its goal is to equip students with practical skills in image-editing software, vector drawing, and editorial design, while also introducing perspectives on the latest trends and technological innovations in the field of design.

Creative skills and technical abilities that support design practice are essential for shaping a strong personal approach, developing ideas, and executing projects. This unit aims to establish the foundation for the future growth of each student’s individual practice. It focuses on developing the skills needed to communicate ideas through specialized applications, always with a client or specific purpose in mind.

The ability to communicate visually is a fundamental skill across all specialized fields within the creative industries. In this unit, students will explore concepts, materials, and techniques through experimentation, gaining knowledge and understanding of the key issues surrounding the purposes and processes of Design.

This unit aims to deepen the understanding of the social, cultural, historical, and commercial factors that underpin the theory and practice of the visual arts, transforming knowledge into relevant and meaningful insight. Students are encouraged to explore and develop ideas while becoming familiar with essential methodologies involved in creative processes.

This unit focuses on developing students’ understanding and skills in typography and its application in both print and digital work. Throughout the unit, students explore typographic practice across various formats and study typographic technologies and processes in specific contexts.

The development of new technologies and digital manipulation has changed the way we process images. Although photographic practice has evolved throughout history, certain techniques and processes remain essential for supporting the creation of visual meaning. In this unit, students will develop skills in photographic techniques, including the proper use of camera mechanisms, lens selection, light measurement (natural and artificial), and an understanding of framing and composition.

Nesta unidade o aluno deverá identificar áreas de desenvolvimento profissional, aprender a gerir o tempo de reflexão, planeamento e desenvolvimento do projeto. Deverá ser capaz de identificar tendências e indústrias criativas especializadas.

Graphic Design encompasses a wide range of practices, from illustration to corporate identity, and from packaging to digital interfaces. This unit aims to help students develop confidence in managing a graphic project and a deeper understanding of form and meaning.

Creative thinking and the ability to generate a free flow of ideas are essential skills for artists and designers. This unit develops the skills needed to generate and communicate concepts visually, giving students the opportunity to discover personal strengths and inform independent practices. Creative practice will be developed in response to a proposed project, where students are expected to apply knowledge and techniques learned in other areas of study.

This laboratory seeks to unify connections within the community. It is a meeting point and an exchange space dedicated to creativity, where interdisciplinary practices are explored both inside and outside the school environment. Communication is central to this process. The lab aims to identify and mobilize trends, experiment with new ways of thinking and conceptualizing, and facilitate synergies among students – a true learning tool.

Our courses share content and present challenges with an international perspective. We prepare and support our students with best practices in mind, regardless of geography or nationality. For this reason, knowing English is a fundamental tool for breaking down barriers: gaining access to more references, discovering more professional contexts, and developing a portfolio aligned with the best work being produced, without borders.

This unit aims to provide students with comprehensive proficiency in new technologies used in design practice. Its goal is to equip students with practical skills in video editing, motion design, 3D, and UI & UX software.

In this unit, students are expected to understand the concepts of brand and identity and their impact on the commercial market. They will identify the social and cultural nature underlying the visual configuration of brands and products, developing graphic design skills for their commercial projection.

In this unit, students will develop skills in planning, preparing, and producing moving images, creating a project in response to a brief, and using industry-standard equipment, processes, and software.

This unit involves the development of an interdisciplinary project, the exploration of collaborative practice, and engagement with the community (industry, cultural organizations, community groups, non-governmental organizations, among others). Students will define, plan, and implement a project following the procedures of design practice.

In this unit, students study and develop diverse design practices, including project methodology, defining their own creative approach, understanding communication objectives, and exploring the relationship between the designer, the client, and the target audience.

The goal of this unit is to broaden students’ knowledge of professional practices in their area of specialization, relating them to personal objectives and career opportunities.

This unit provides a comprehensive introduction to the fundamental principles and practices of web design. Students will acquire skills and knowledge in creating and managing websites, explore the principles of UI, and gain proficiency in HTML, CSS, and JavaScript.

The objective is to prepare students for the project-driven dynamics of the creative industries, encourage teamwork, promote interdisciplinarity, foster a sense of responsibility and goal achievement, and also develop personal presentation and self-promotion skills. In this way, the school environment is brought closer to the reality of the professional world and its demands.

Graphic Design

The Graphic Design and Multimedia course focuses on developing strong visual communication and graphic design skills, combining conceptual thinking, creative exploration and technical proficiency across print, digital, motion and web design, while preparing students for professional practice in the contemporary creative industries.

This course is designed for aspiring graphic and communication designers who want to develop a strong foundation in visual communication, design technologies and creative problem-solving. It is ideal for students seeking to combine conceptual thinking with technical skills, working across print, digital, motion and interactive design contexts.

Students work with industry standard tools such as Adobe Creative Cloud, Blender, Figma, Visual Studio Code and professional photography equipment.

The course starts from foundational principles and develops progressively. The level of complexity increases gradually, ensuring that students develop skills, confidence and autonomy while being supported by close mentoring and guided project development.

Students may work in design studios and advertising agencies, communication departments of companies and institutions, or create and manage their own business as freelance designers.

As an international Graphic Design and Multimedia programme, English is used across all classes; projects and professional activities are set to prepare students for global studios, international collaboration and portfolio presentation for the worldwide videogame industry.

Upon successful completion of the second year, students are awarded a BTEC Higher National Diploma, Level 5, carrying a total of 240 CATS credits*.

ETIC has been a Pearson BTEC Accredited Centre (Business and Technology Education Council) since 2016. The programmes have a duration of two years and are internationally recognised, enabling direct entry into the labour market as well as progression to further studies.

The programmes are assigned a qualification level by Ofqual (Office of Qualifications and Examinations Regulation) under the Regulated Qualifications Framework (RQF), which forms part of the UK qualifications system.

*CATS: Credit Accumulation and Transfer Scheme.