Lips Lab: Daniela Diogo’s Pink Business

Portugal’s first laboratory where clients can create their own personalized lipsticks and glosses is here — and it has the ETIC stamp! Lips Lab was conceived and created by Daniela Diogo, an alumna who completed the International Certification in Fashion Management and Communication.

Located in Benfica, the space spans around 150 square meters and immediately stands out for its immersive design, shaping the entire experience for everyone who walks in.

At Lips Lab, each client can create their own product from scratch, choosing colors, textures, and finishes to develop a fully customized lipstick or gloss. The products are formulated with 100% vegan, cruelty-free, and gluten-free ingredients, reflecting a growing concern for sustainability and conscious consumption in the cosmetics world.

Aiming to stand out in the makeup industry through the quality it offers, this project is already proving to be a great success and promises to continue expanding across the country.