Fashion Styling and Image Course

Historical Context. This module examines the evolution of fashion in the 20th and 21st centuries through the study of theories and societal phenomena (cultural, economic and technological) from different eras. It analyses the distinction between fashion and style within a historical framework.

Visual Language. An introduction to the language of fashion, its meaning and its role in the fashion ecosystem — from the physical world to the Metaverse. This module focuses on the critical interpretation of fashion imagery, exploring static and dynamic narratives. Students learn to decode the semiotics of the fashion object by understanding its cultural, historical and political significance beyond its aesthetic value.

Trend Cycles. In this module, students explore the process of coolhunting, identifying how cultural, social and technological factors influence the market. The curriculum ranges from research into subcultures and social media to commercial adoption, preparing students to anticipate developments in the sector.

Digital Innovation. At the intersection of technology and creative direction, this module introduces digital styling and Generative Artificial Intelligence. Fashion Tech focuses on technological literacy and mastery of core tools — technical know-how. Students learn the basics of prototyping editorials prior to physical production and the visualisation of virtual environments (Metaverse/Gaming), expanding the frontiers of fashion narrative creation.

Professional Ethics. A crucial module on ethics and circularity within the fashion ecosystem. The focus is on the stylist’s professional positioning: how to work with sustainable brands, avoid cultural appropriation, promote body and racial diversity authentically, and combat greenwashing and tokenism.

Fundamentals of Styling. This module forms the core of the course and is designed to introduce three essential aspects of styling: commercial, artistic and aesthetic. It explores the construction of the fashion image through the integration of clothing, accessories, hair and make-up. The module is structured around three areas: Commercial Styling, Artistic Styling, and Make-up and Hair Styling:

• Commercial Styling: explores image as a strategic business tool. Students acquire the technical foundations to create visual narratives that enhance the identity of brands and products, optimising communication for e-commerce and lookbooks.
•  Artistic Styling: explores conceptual design skills, using imagery to tell stories, convey themes and create atmospheres for creative productions in the performing arts — theatre and dance.
• Make-up and Hair Styling: explores make-up and hair as fundamental elements in the construction of impactful and coherent visual narratives. It teaches how to use these tools to reinforce the creative message, ensuring that every detail contributes to the coherence and impact of the final image.

The culmination of the first year through real-world simulations. Based on a specific brief, students manage the creative and production process through to the presentation of an editorial project to a target audience. This module assesses the student’s ability to begin developing coherent visual narratives, applying professional practices.

This laboratory seeks to unify connections within the community. It is a meeting point and an exchange space dedicated to creativity, where interdisciplinary practices are explored both inside and outside the school environment. Communication is central to this process. The lab aims to identify and mobilize trends, experiment with new ways of thinking and conceptualizing, and facilitate synergies among students—a true learning tool.

Our courses share content and present challenges with an international perspective. We prepare and support our students based on best practices, regardless of geography or nationality. For this reason, knowing English is a fundamental tool for breaking down barriers: gaining access to more references, discovering more professional contexts, and developing a portfolio in line with the best work being produced, without borders.

In this module, students will have the opportunity to develop an experimental project exploring art direction within the field of styling. The focus will be on constructing a visual narrative that aligns with the intended message whilst simultaneously evoking a strong emotional and artistic connection.

This module focuses on the strategic design and management of image, divided into two strands: Image Consultancy and Artist Development (with a creative and performative focus). The first phase explores the power of image in building reputation, authority and credibility. Students learn to develop personalised image strategies for professional, institutional and political contexts. In the second phase, the focus shifts to the conceptual design skills required for Artist Development. Students work on creating an artistic persona, aligned with the narrative and objectives of the artist’s personal brand.

In this module, students will explore styling within the context of the audiovisual media — film, television and advertising — learning to create looks that align with a production’s narrative and art direction. The module highlights the importance of styling in constructing character aesthetics and communicating visual messages across different audiovisual formats.

Advanced Prototyping. Building on the Fashion Tech module, the focus is on the advanced application of AI and digital tools. Students develop editorial prototypes and explore visualisation in virtual environments, consolidating the skills needed to work in markets beyond traditional media.

This module explores the role of events in the fashion context, with an emphasis on styling and production as fundamental tools for translating cultural contexts and social trends into impactful visual narratives.

This unit familiarizes students with the transition into the job market. It addresses strategies for self-promotion, self-assessment, and the definition of career objectives, supporting students in building a clear and sustainable professional path.

The objective is to prepare students for the project-driven dynamics of the creative industries, encourage teamwork, promote interdisciplinarity, foster a sense of responsibility and goal achievement, and develop personal presentation and self-promotion skills. In this way, the school environment is brought closer to the reality of the professional world and its demands.

Fashion Styling and Creative Direction